Microsoft logoSource: Daniel Rubino / Windows Central

Microsoft and several major tech and media organizations will work together to battle against fake news and disinformation. Microsoft announced the formation of the Coalition for Content Provenance and Authenticity (C2PA). Microsoft joins Adobe, Arm, the BBC, Intel, and Truepic as the founding members of the coalition.

Disinformation isn’t just about people writing or saying false claims. In today’s world, people can doctor images, falsify documents, even create false content. The C2PA will work to create specifications for content that allow people to trace the origin of images, videos, documents, and audio.

Right now, a fake video of the Mars Perseverance rover is making its rounds around the web. The video had 17.1 million views on February 20, 2020, though the original video has since been deleted. As is the case with most fake news, even though the original is gone, people have shared it elsewhere.

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Microsoft’s blog post explains how the organizations will work together to combat disinformation:

C2PA member organizations will work together to develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and